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GEL Lyte III POS
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ASICS briefed us to create POS to promote their Gel Lyte III in Size? stores. The design was to be based around a video we created made up of a series of retro clips that showed how ASICS had developed their GEL technology.
Using a 1980s theme, when the Gel range was first introduced, we created an eye-catching design based around the ‘test card’, which would create stand out in store for the trainers. To convey this idea we used the bright colours of the test card, as these colours are synonymous with the Gel Lyte III.
The bright colours brought focus to the video which played continuously instore. The design also helped to frame the shoe, bringing the trainers to life in crowded stores.
