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3 August

At the turn of the year, as a newbie to the world of social media, I took it upon myself to join the Facebook family and the Twitter talkers. Much to my delight - I found that not only could I actually ‘listen’ to celebs like Simon Pegg and Chris Moyles Twitter all day - like long lost friends - but I could also be kept updated on the whereabouts, status and life events of A-listers on Facebook too. Upon this discovery... more

12 July

After returning from a relaxing holiday yesterday I was greeted by a trail of torture created by the rest of the liquid team. While I was away, a Blackpool FC hero of mine - Charlie Adam, completed a drawn out transfer to Liverpool. The Reds in the office saw th... more

10 June

I recently had the pleasure of being invited to sit on the debate panel at an event organised by final year students from the School of Art and Design at the University of Salford. The debate, entitled Issue 25, was the culmination of a project which explored di... more

27 May

In my last blog I looked at the celebrity endorsement business and the challenges that come with it. But that was the theory - in this blog I’m looking at celebrity endorsement in practice. According to a recent survey only 30% of consumers would consider the p... more

7 April

In an age of information overload, consumers are gaining more control over the messages they receive and the way they receive them - making it a lot harder for brands to capture and hold consumers’ interest. An ideal way of instantly attracting attention, raising c... more

25 March

As a big cat fan I was immediately intrigued by Cravendale’s latest marketing campaign featuring some comical felines. However it was as I discovered more about the activity that I really began to appreciate this recent promotion from the milk company. Having previ... more

23 February

I recently came across an article (courtesy of econsultancy) featuring some attention grabbing social media marketing activity by the high performance automotive brand Porsche. To thank the first 1 million fans who had liked their Facebook page (www.facebook.com... more