Creative Communications Agency | Liquid Solution | Case studies | Medicash
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B2C campaign
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Medicash, one of the largest health cash plan providers in the UK, came to us to create a consumer advertising campaign to boost sales by pushing out the message of exactly what they do.
As what Medicash offer is a difficult proposition for consumers to understand liquid were briefed to design a campaign which clearly communicated the message of what a health cash plan is and the benefits they offer.
As what Medicash offer is a difficult proposition for consumers to understand liquid were briefed to design a campaign which clearly communicated the message of what a health cash plan is and the benefits they offer.
Medicash’s research told us that many people were unclear as to what a health cash plan is. There is also a common perception that it is complex to make a claim. Therefore the campaign had to address the issue and make the proposition very easy to understand.
What we came up with was simple, clear and concise, focusing on Medicash’s USP. Featuring the strapline ‘Need treatment? Get treatment. Get cash back’ the campaign highlighted the wide array of treatments offered by Medicash, such as dental and optical care, and the straightforward process customers go through to get money back on their everyday healthcare.
The campaign, which featured landmark and 6 sheet posters, escalator panels, newspaper advertising and bus advertising, was rolled out throughout the Northwest and featured extensively in Liverpool’s major train stations, with promotional days being held where branded ticket wallets were handed out.
What we came up with was simple, clear and concise, focusing on Medicash’s USP. Featuring the strapline ‘Need treatment? Get treatment. Get cash back’ the campaign highlighted the wide array of treatments offered by Medicash, such as dental and optical care, and the straightforward process customers go through to get money back on their everyday healthcare.
The campaign, which featured landmark and 6 sheet posters, escalator panels, newspaper advertising and bus advertising, was rolled out throughout the Northwest and featured extensively in Liverpool’s major train stations, with promotional days being held where branded ticket wallets were handed out.
Medicash Marketing Manager Andy Abernethy has been delighted with the response to the campaign, “This simple and clear message takes away all the confusion from what Medicash offers. The strapline clearly and concisely gets across exactly what it is we do and the striking imagery has caught people’s eye. Liquid has consistently delivered and we think they’ve done it again!”
