Creative Communications Agency | Liquid Solution | Case studies | Medicash

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Medicash has long provided corporate healthcare solutions to both large and small businesses. Liquid were briefed to design an engaging and innovative campaign which demonstrated the real tangible value Medicash provide for both companies and employees.

It was also vital that it produced high recall for the brand. With the vast amount of mail that key decision makers in companies receive it was crucial that whatever we came up with captured their attention immediately and quickly communicated the benefits of Medicash.

In order to make sure that the Medicash name was remembered we decided to use a plant as a symbol to clearly communicate how Medicash can help you to ‘grow a healthy business’.

The campaign featured 2 innovative direct mailers supported by emails and ads in business publications. The mailers communicated exactly how Medicash could help their business and made it the obvious choice for them.

For the first mailer we sent out a hyacinth bulb in a Medicash branded plant pot: something which created stand out and a talking point for the brand. The copy linked this into ‘growing a healthy business’ and helping your ‘business bloom’.

The second mailer was a die cut watering can with the headline ‘Medicash, giving you the tools to tend to your business and nurture your staff’. This helped to build upon the previous message, providing more detail about what Medicash offer.

To support this activity the campaign also featured press ads in business publications as well as web banner ads.

"The B2B market is a big one for Medicash and we needed to make sure that the campaign had impact. With this campaign liquid has delivered something that has done this and really stood out in an often crowded marketplace."

Andy Abernethy, Marketing Manager, Medicash

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