Challenge
Liquid was asked by Bolton Council to design and execute a campaign to promote the work of Tabitha Kyoko Moses, who was putting on a temporary exhibition at Bolton Museum
They required a campaign that would capture the public’s attention, convey the unique qualities of Tabitha’s art, and, crucially, increase visitor numbers to the museum.
Solution
We knew that the campaign had to arouse people’s interest and encourage them to come to the museum; therefore we needed to capture the very essence of her work in our creative.
The campaign took the form of internal communications, promotional flyers, outdoor advertising, a microsite, exhibition guide and a full exhibition brochure.
Result
The exhibition proved very successful in increasing visitor numbers. In fact, it was so successful that it went on to tour 8 other museums across the UK.
“Liquid provide the best quality design, deliver on time and do what they say they do.”
Sarah Teale, Touring Exhibitions Officer, Bolton Museum. |