Challenge
Liquid was asked by Radley (the UK’s largest manufacturer of designer handbags), to create an integrated in-store and online campaign to promote their ‘Truly Radley Deeply’ 2007 season.

Solution
The campaign centred around ‘inspiration.’ The design of Radley bags are inspired by some beautiful (and unusual) everyday objects and items. This message needed to be effectively delivered through our in-store and online communications.

The campaign was executed through in-store communications, an email campaign, a teaser microsite and a website.

Result
The Truly Radley Deeply campaign has been a huge success achieving record sales for the brand. During the time that liquid has been working on the Radley website and related multimedia services, visitor numbers have increased from 10,000 to 100,000 visitors per month.

Stop press: US launch
The campaign proved so successful that we were chosen by Radley to help launch the brand in America. Our brief was to emphasise the quintessential Britishness of the brand through an impactful campaign. This included a stylish journal which could be used as press book or catalogue and a series of direct mail campaigns that promoted the website and private Radley ‘High Tea’ parties. The campaign successfully created a Wow factor for the Radley brand name.