Challenge
Liquid won a 5-way pitch to design the name and pack design for Somerfield’s own brand value range of products. The design and name of the range we came up with needed to reinforce Somerfield’s core values: to provide shoppers with affordable and good quality products.

Solution
Our fresh approach won us the contract. We knew the brand would have to compete with the likes of Tesco, Sainsbury and Asda’s value ranges. We therefore created something creative, simple and clean that would be noticed on the shelf.

Using the arc of Somerfield’s existing logo we incorporated this into our creative, which acted as a happy smile on the front of the packaging. This, coupled with the name “Makes Sense,” delivered on the brief and helped to align Somerfield alongside other large, nationwide supermarkets. This design was then translated into 190 products as diverse as potatoes and canned beans.

Result
This product range became very popular very quickly, with customers instantly recognising it as Somerfield’s value range.
“We are thrilled with liquid’s work on our ‘makes sense’ range of products. They’ve made what could have been a difficult project stress-free and a pleasure to work on”

Joanna North, Marketing Manager