Liquid is celebrating after Makro, part of the world’s third largest retail company, appointed them to produce a series of products for their ‘own brand’ ranges, including a website, packaging, advertising and point of sale. The own brand market is vital to Makro and they continually develop their ranges in order to ensure the quality and availability of their products. Liquid is excited about helping to add to this success by creating something which reflects the genuine quality of their ‘own brand’ ranges.

Makro is a key player in the UK cash and carry market. They are part of the Metro Group, whose sales figures for 2007 were over €60 billion. There are 33 Makro stores throughout the UK, all offering over 25,000 products. Their own brand range is integral to their success as it allows them to offer customers a variety of products which would not be possible if it was left to competing brands to develop. Makro therefore needs to ensure that these brands stand out. This is where liquid come in. Having developed expertise in the retail sector through work with a number of blue chip clients, liquid has a clear understanding of the challenges facing businesses in the market and is aware of Makro’s need to create distinction.

The microsite we created showcases the four different own brand ranges that Makro provide: Horeca Select, H-line, Aro and Makro Quality. As these brand ranges are so important it was crucial to distinguish between them. The site highlights the differences between each range and informs customers about what each one offers. The packaging, advertising and point of sale we created help to maintain this clear and distinct identity.

The Makro range which liquid has produced further establishes us as specialists within the retail area. Our marketing and design services offer bespoke solutions that have helped to infuse a number of highly prestigious brands with a clear and distinct identity. Makro is another illustrious name that can be added to those of Staples, Radley and Fujifilm with whom liquid have enjoyed a successful partnership.

Chris, the MD of liquid, is delighted: ‘Makro is a really big name in retail and this is a great achievement for liquid. We’ve been working on many products for the company and we believe that what we’ve created really adds something to Makro’s own brand ranges. Having worked with companies such as Radley and Staples I think we really understand retail and we know what Makro expect of a design agency: the results are creative, unique and have helped to clearly distinguish their brand from the competition within the marketplace.’