The Liverpool-based media and events production company Punchline are set to unveil a complete rebranding of all their promotional material including a new logo, website and brochure. The rebranding, which will launch soon, will help further boost the company’s portfolio of clients, which already includes Barclays, the NHS, HSBC and Liverpool Football Club.

Punchline, who also produce events worldwide for pharmaceutical giant Eli Lilly, appointed liquid to create the entire campaign including branding, web and print work. Liquid devised a highly tailored proposition and creative execution intended to increase the profile of Punchline and reflect the personality of the brand. For that reason, the new brand identity features large 3D lettering in an eye-catching red font. This concept helps to convey the fun and quirky nature of the business, the people who work there and their ideas.

Steve McGauley, liquid’s Creative Director explains where the idea came from: “When we were thinking about how to accurately convey the unique personality of Punchline we came up with the idea of having big, bold imagery which we felt reflected the character of the people within the company. We developed this theme as it provided a flexible and durable image for the brand ensuring longevity through future campaigns: Punchline no longer has a static identity but one which we can really have fun with. We can have the letters placed in the ‘Punchline environment’: in their offices, on a stage, in a van and we have been able to carry this idea across the whole campaign.

We’re really pleased with the results and want this lettering to become synonymous with Punchline. It really helps Punchline to stand out and it’s an idea that we hope allows their business to develop even further.”

Paul Andrew, Managing Director of Punchline, has also been delighted with the results: “When we decided to rebrand the business we looked at a lot of different agencies. We chose Liquid because of their ideas and originality and also because, as a team of individuals, they were so easy to get on and work with. The whole process has been an absolute pleasure. Their highly creative approach has really showcased what Punchline can offer as a company. We’re really excited about getting the whole thing launched and hearing people’s reactions.”

The campaign will be rolled out shortly but we can show you a sneak preview now.