A new marketing campaign to support the launch of a new range of handbags will feature images shot on location in Liverpool under the direction of creative design agency Liquid.

The Wood Street-based agency recommended their home city to their client, the Tula Group, as the ideal venue to shoot a selection of images to be used to promote the new T2 Autumn/Winter range.

A range of other Merseyside businesses assisted the photo-shoot, including photographer Mark McNulty, models and stylists from Impact and print by Synergy, underlining Liquid’s commitment to supporting the local economy since their decision to invest in the city last year.

The images, shot on location at Liverpool’s Baby Cream, will feature on a series of in-store promotional materials and T2’s website to promote the range, aimed at a young, confident and fashion conscious female audience.

“We considered a variety of locations for the shoot before deciding to recommend Liverpool to our client,” explained Liquid Creative Director Steve McGauley.

"Enlisting the support of other local companies was an easy decision for us to make once we had confirmed the venue and it gave us the opportunity to highlight the breadth of creative services and talent in the region,” he added.

Ian Smith, Marketing Manager for the Tula Group, added: “Liverpool is a city that is full of confident, fashion conscious women who the T2 range will appeal to and the results reflect the growing stature of the city as a capital of fashion as well as culture.”