Merseyside based Crystal Clear, one of the leading brands in the global beauty industry with a host of glowing celebrity endorsements from stars such as Madonna and Kate Moss, is looking for a new face to represent the brand across Europe.

Liverpool design agency Liquid has developed an imaginative marketing campaign to position Crystal Clear as the best known skin care range across the continent as it aims to become the market leader in its field.

At the heart of the campaign is a competition to find “The Face of Crystal Clear” with salons being encouraged to submit photographs of their clients across six categories of ages to highlight the benefits of using the product.

In conjunction with Crystal Clear salons across Europe, the campaign will be targeted at both men and women and will be supported by a dedicated web site, media packs for local salons and lifestyle press advertising.

Liquid devised the campaign for the Liverpool based company after creating their new corporate logo last year and being appointed as their sole design agency.

Liquid Managing Director Chris Mitchell said: “This is a very creative approach that is aimed at both the business and consumer audiences and will engage everyone who supplies, purchases or uses Crystal Clear.

“It will underpin the support for Crystal Clear salons and build stronger relationships with them while also involving customers and encouraging them to promote the benefits of the products they know and use.

“Salons and customers can get involved, with incentives for the successful Crystal Clear salons and who knows maybe fame and fortune for the winning faces!!

“Everyone will have a chance to become the Face of Crystal Clear from Mrs Smith the school dinner lady who pops in for her Crystal Clear treatments to keep her skin looking youthful or John the Brickie who likes to use Crystal Clear to combat the rigours of his manual work,” he added.

Crystal Clear Managing Director Sharon Hildtich added: “We knew when we appointed Liquid they were as excited and enthusiastic as we are about our expansion plans for Crystal Clear.

“This campaign demonstrates that Liquid shares our passion and they have created a very innovative approach to marketing the brand that encapsulates the vision and values of Crystal Clear.”