Liverpool design agency Liquid has clinched a supporting role designing a new identity for skin care specialist Crystal Clear, the beauty treatment to the stars.

Merseyside based Crystal Clear is one of the leading brands in the global beauty industry with a host of glowing celebrity endorsements from stars such as Madonna and Kate Moss.

Currently only available in exclusive salons, the comprehensive range of “no fuss approach” products suitable for all skin types will be launched in time for Christmas.

The range will then be extended across all the leading high street chains challenging the traditional favourites such as Estee Lauder, Chanel and Elizabeth Arden.

Liquid has been appointed by Crystal Clear to support the high street launch by designing a new identity that will be used in consumer advertising, point of sale materials, new packaging, brochures and a new web site for the complete range.

Liquid Creative Director Steve McGauley said: “Crystal Clear has already established itself as a global brand and is set to become a household name with its high street launch.

“Liquid is delighted to have been invited to provide creative design services to support the company’s high street launch and ambitious expansion plans,” he added.

Crystal Clear Managing Director Sharon Hildtich, recently crowned Merseyside Businesswoman of the Year, added: “Liquid’s relocation to Liverpool from the capital last year has meant they can offer creative design services to match the quality of London agencies on our doorstep.

“We wanted an agency that would be as excited and enthusiastic as we are about our plans and Liquid has clearly demonstrated their passion for working with us,” added Ms Hilditch.

The new identity created by Liquid for Crystal Clear is due to be launched next month (November).