The Investors In People award, which has just been awarded to Liverpool-based creative agency Liquid , should pay huge dividends says its managers.

Over the last 18 months the Wood Street based company has developed and implemented processes and systems to ensure it can deliver an excellent and consistent service to its range of blue chip clients.

Everything from the design process through to health & safety, staff training and development have been subject to intense debate by staff engaged in the development of protocols to ensure first-class service delivery to customers.

Liquid Managing Director Chris Mitchell said: ?We have carved out a niche for great design but just as importantly we firmly believe in best business practice and performance and by being recognised as an ?Investor In People? will help us to achieve one of our key objectives, to be a best practice design agency.

It will also provide our clients with the confidence and assurance that they are dealing with a company that provides its staff with the training, systems and support they need to be able to deliver an excellent service?

Liquid provide a fully integrated above the line design service encompassing advertising, print, new media, packaging and promotions. Clients including Ben Sherman, Lloyds TSB, Barbour, Staples, Sky TV, Fuji, Radley Handbags, Medicash and Crystal Clear Skincare underpin Liquid?s reputation as a leading edge creative agency.