Medicash is one of the oldest and largest healthcare cash plan providers in the UK. During 2008 they will be launching a number of exciting new products to bolster their existing healthcare cash plans. Over recent years Medicash’s branding and style has varied across different markets, products and target audiences. In order to tackle these issues they decided to implement a complete rebranding to be managed by a single company. Liquid was chosen to take on the prestigious account.

We have provided Medicash with a consistent identity across all markets which reinforces the brand and enhances awareness of Medicash. The brief also specified the communication of Medicash’s plans to expand and offer more to their customers, both in the corporate and consumer markets. This includes Medicash Active, which offers a range of health cash plan benefits from money towards eye-care and dentistry to personal accident cover and health-related helplines.

We created a striking new visual identity for them which helped to accurately reflect Medicash’s unique and personable approach to healthcare. The campaign included producing a new corporate identity, a new look website, new literature, point of sale leaflets, email marketing and newsletters, direct mail and advertising. The overall design is one which is instantly recognisable and helps to communicate Medicash as vibrant and professional; friendly and modern.